Project Overview




At Redcellapps, our mission is to deliver cutting-edge OTT solutions. We pride ourselves on our adaptability, technical prowess, and commitment to client satisfaction. This case study showcases our development process for Zina Smart TV and tvOS platforms, highlighting our ability to cater to different devices and ecosystems.

The Challenge:

With the ever-growing diversity in the smart TV and mobile landscape, ensuring seamless user experience, consistent performance, and adaptability across platforms was a significant challenge. Add to this the need to integrate seamlessly with a custom backend solution provided by the client.


Our Approach:


Collaborative Planning

We started with comprehensive sessions with the Zina team. This helped us understand the specific requirements, features, and nuances of their custom backend.



Cross-Platform Development

Leveraging our vast experience in OTT platforms, we initiated development simultaneously across the various platforms—Samsung, LG, Hisense, iOS mobile, tvOS, and iOS tablets.



Consistent User Experience (UX)

While each platform has its unique interface guidelines, our UX team ensured that the core user journey remains consistent, providing a familiar experience to the users regardless of the device they use.



Robust Testing

Given the diversity of platforms, we adopted a rigorous testing methodology. This ensured that the applications were not only functionally sound but also optimized for performance.



Backend Integration

Our development team collaborated closely with the Zina backend team. This ensured smooth integration and real-time data synchronization across platforms.

Outcome and Achievements:

Thanks to our systematic approach and dedication to quality, we delivered client applications that are not only visually appealing but also highly functional. Zina’s end-users enjoyed a seamless OTT experience, and the feedback has been overwhelmingly positive. Our ability to adhere to platform-specific guidelines while maintaining a consistent brand presence set us apart.

Client Testimonial:

“Redcellapps has been instrumental in bringing our vision to life. Their technical expertise, combined with a genuine understanding of the OTT landscape, ensured that our applications stood out in a crowded market. The seamless integration with our backend was the cherry on top. Highly recommended!” – [Adil, CEO at Zina]


At Redcellapps, we believe in pushing the boundaries of what’s possible. The Zina Smart TV and tvOS project stands as a testament to our commitment, adaptability, and drive to deliver nothing but the best. As we expand our portfolio, we remain dedicated to pioneering solutions for the ever-evolving OTT domain.