Converting Direct Publisher Channels with Roku Custom SDK
The Big Roku Announcement
Direct Publisher, Roku’s feed-based channel publishing tool will sunset early next year as part of the company’s ongoing efforts to streamline the Roku OS and expedite new platform features designed to delight developers and streamers alike. As a result, please note the following dates:
- On July 12, 2023, developers will no longer be able to create new channels with the Direct Publisher tool. Existing Direct Publisher channels will continue to function until January 12, 2024.
- On January 12, 2024, Direct Publisher will be sunset. All Direct Publisher channels will be removed from the Roku platform.
The Conversion Tool: Your First Step
To assist with this transition, Roku has graciously provided a tool that aids in converting the direct publisher application to the SDK format. This tool is designed to ensure that your channel remains compliant with Roku’s new standards. But remember, while this tool may sound like a silver bullet, the conversion process requires a careful approach. Without the right expertise, there’s potential for bugs, lags, or even complete channel breakdowns.
The Not-So-Free Hustle
As we’ve all come to understand in the digital age, rarely is anything truly “plug and play”. And Roku’s conversion tool is no exception. It demands a nuanced understanding of both the direct publisher’s infrastructure and the intricacies of the Custom Roku SDK. Moreover, some features you’ve become accustomed to might not transfer directly and could require additional coding and setup.
Why Choose Redcellapps?
While the task ahead may seem daunting, fear not! This is where our team at Redcellapps shines. With extensive experience in the streaming business, we’ve worked on major applications like RedBull TV, Hallmark, TVC, iON, and many others, highlighting our broad and detailed expertise in this arena.
Allow our Roku expert team to guide you seamlessly through this process. We’ll ensure that your channel not only transitions without a hitch but also takes full advantage of the new features and opportunities the Custom Roku SDK presents.
Let’s Get Started
The clock is ticking, and with the 12th of January just around the corner, there’s no better time to begin this transition. Don’t let the new Roku updates catch you off-guard. Let’s work together to ensure that your channel continues to thrive and grow.
Contact us via email and let us know how we can help you. Our team is ready to provide the expertise you need to run your channels efficiently.